About Me

Hi, I’m Sarah, Scotland travel creator and influencer, vegan food hunter and content specialist

You might know me as SarahScotland, but I’m alos the person behind My Veggie Travels. On Instagram and TikTok, I share more of the day-to-day discoveries, hidden gems, new hangout spots, food finds and Scotland adventures that don’t always make it onto the blog.

I’ve been creating travel content since 2010, sharing the spaces I’d actually recommend to friends, from hidden Edinburgh gems, new hangouts, and unique spots to vegan restaurants and adventures across Scotland (and internationally.)

Previous Creator Collaborations

I’ve worked alongside some of Scotland’s best tourism brands and created destination content, hotel content and social campaigns for leading hospitality brands:

• Sustainable Travel on the Isle of Arran – in partnership with Visit Scotland and The List
• 3 Perfect Days in Edinburgh – in partnership with United Airlines and Ink Global
• Morpeth, Nothing Beats Being There – in partnership with National Rail
• Berwick-Upon-Tweed, Nothing Beats Being There – in partnership with National Rail
• Glen Glack Cabins – in partnership with the Blair Atholl Estate
• Loch Ken Osprey Bothy – in Partnership with Loch Ken Eco Bothies
• FLIGHT, COMA, & ARCADE Edinburgh Fringe 2026 Promotion – in Partnership with DARKFIELD

I work in travel marketing too!

In my full-time day job as a Head of Content, I’ve also worked on the Digital Marketing campaigns and SEO for numerous hotel groups, including:

• Ardverikie Estate, Cairngorms
• Loch Melfort Hotel, Argyll – our work with Loch Melfort Hotel gained national tourism recognition, with Visit Scotland using it as a case study for businesses to learn how to use social media to share authentic stories, connect with audiences, and grow their reach.
• The Bonham Hotel, Edinburgh
• The Hilton, multiple locations across the UK
• Perle Hotels, multiple locations across the Scottish Highlands including Glencoe House, The Bracken Hide Skye, Perle Oban, Bosville Hotel, Marmalade Hotel
• Kilmartin Museum, Argyll
• The Oban Games

What you can hire me for

To speak with me directly about your campaigns ideas collaborations, or to request my rates, please contact me: MyVeggieTravels@outlook.com

The story: Guide-building and travel blogging since 2010

• 2010 Started My Veggie Travels as an open source for travellers and backpackers looking for vegetarian-friendly food stops across the globe.
• 42 countries explored
• Edinburgh homebase
• 15+ creating travel content and guides

In 2010 I bought a plane ticket, got on to flight to Asia, and never made it past point 3 of my trip. I settled in Thailand for 2 years and quickly to Thai life, working 6 day weeks under the laid back management of my Thai bosses, learning the language, and meeting people from all across the globe.

At the time, veganism was still a rare concept for a lot of travel locations and (over and over again) I found myself dishing out the same advice and hidden gems. And so, with a pocket full of plant-based travel recommendations, I started work on My Veggie Travels.

Eventually, the Western world (mostly non-sugary bread) called me back. I built up my portfolio working as a Freelance SEO specialist/Content Creator, splitting my time between two roles: Digital Platforms and Content Lead for Scotland’s largest Innovation Centre for data, and a Consultant position for a design and marketing agency.

In March 2024, I accepted the role as Head of Content Marketing for Allera Marketing, creating digital content and communications for many of Scotland’s largest toursim and hospitality names.

In-between work, I like nothing better than seeking out the best vegan-friendly travel spots, and coming across cruelty-free tourist attractions.